I think we are reaching a point of maturity in our relationship
with the digital phenomenon as creators, I think the ghosts
that haunted us a decade ago have begun to fade away, certainly
others will appear, but I think we have come up to terms with
the first ones.
I would like to end this particular point by mentioning that
nowadays is more common to find exhibitions with both chemical
and digital prints. Websites that show vintage chemical processes
and traditional creators exploring the new tools without the
fear of the machines taking over the ideas.
Another of the best expressions that I have found this decade in the digital
world is the photography of the Media Art, an art form that is produced specifically
to be received and transmitted through a specific medium. This artistic expression
has had different moments; we can mention video as one of its best-known expressions.
However, web art looks to express itself under some old principles such as the
ones of the counter-culture we are exploring again the need to get out of conventional
media and ways to disseminate art, of stepping out of the boundaries of museums
and galleries. We are trying to understand the new ways in which people deal
with art, and we are blurring the concepts of artwork as synonymous of an object,
and of art appreciation as a face-to-face experience.
Media Art and Web Art hold hands together, in our case photography
has found spaces that promote the creation of images that
are solely distributed in the web, but most importantly, the
development of software has motivated the expansion of the
possibilities of photographic language, flash animation is
a clear example, we make traditional photography live (again,
the crossovers) in a digital medium, but we broaden our narrative
possibilities with these new resources. This web page –still
in development- allows me to show my documentary work in a
new manner, the animations have been made from still photographs
giving a different meaning not only to the content, but also
to the possible interpretations of my work.
There is one more issue I would like to address; I apologize
for an excessive reference to my personal experiences.
Electronic books in PDF format are one of the surprises
that the future held out for me in the past decade. I shelved
a book for a decade and when it finally saw the light it came out in a completely
different way to my original conception, it came out in a format that allows
publishing at low cost and better promotion possibilities. Of course, I do
not intend to start another fight this time featuring electronic
books vs. paperback books, I think I’ve made it clear that I’m
pro-coexistence. The book as an object is one of the most
precious products of our civilization, its value is undeniable,
and its beauty, seduction, acceptability and content are
out of the question. The new format offers features that
complement or potentate books. It is more interesting to
reflect on the external processes of the book, its distribution
as its weak spot, and production costs that make publishing
the utopia of every creator. All photographers with something
to say have a book in mind, very few can see it become
a reality, even less to distribute it and sell it, thus
very few people have the chance to see it and share the
opinions and ideas of the photographer, in the end, it
is quite an elitist medium.
Electronic books open a huge gate to counteract against this phenomenon. Any
photographer can become his or her own publisher; distributor and most surprisingly,
he or she can reach a potentially large number of readers. In the end the goal
of the photographers is the exchange of looks, of glimpses, not the book sales