is Argentina's most important newspaper and has the largest circulation
in the Spanish language. In 1999, just as almost every press media in
the world did, they decided to celebrate the arrival of a new millennium
with a special journalistic creation. In most cases this consisted in
taking stock of the century and the millennium and in pointing out the
most relevant events and personages. Clarín chose to pay homage
to the generation of Argentineans who were about to cross that virtual
border, trying to show who they were and what they were like. It wanted
to leave a testimony for future generations, a document which would tell
them: we were there and this is what we were like.
Diego Goldberg, the newspaper's general photography editor, devised the
idea and was in charge of photography. For four months, 28 photographers
and four producers, traveled through the country taking photographs of
groups of Argentineans, anonymous and famous, rich and poor, in large
and small groups, in the city and the countryside, at work and at leisure,
making up a panorama of the country's people and places. Ten prestigious
Argentine writers wrote an Open Letter to the future generations. To round
up its character as legacy and testimony, eight pages were included at
the end of the book with an appropriate design so that each reader could
make up his own millennium family album.
The end result was a 300 page book with 119 photographs which came free
with the regular newspaper edition on Sunday, December 5, 1999. It was
an unprecedented editorial event -one million books were distributed-
which had a great impact on Argentine society.